Medical Laser Equipment

Everyone is feeling the effects of the current downturn in the economy, but the business of medical aesthetic treatments is actually enjoying a healthy boom with strong prospects for future growth. Now is the ideal time to invest in expanding your offerings to patients who remain ready and willing to pay for them. Aesthetics can open up new revenue streams to help keep your practice more profitable and secure through the economic slowdown.

* A huge market of affluent patients stands resolved to pursue aesthetic treatments even in these lean times, including a vast population of Baby Boomers relentlessly fighting the effects of age. A recent CNNMoney.com report asserts that recession-driven concerns can be overruled by the forces of personal vanity, noting that “many luxury consumers will eschew that new fur coat or leather jacket in favor of breast implants or laser surgery.”

* For patients who’ve enjoyed the results of their procedures, aesthetic treatments can become a top spending priority, if not a necessity, rather than being a luxury to cut back on. “You get used to the way you look, and that’s a big deal for the demographic,” says an analyst from financial services firm Merriman Curhan Ford.

* Of all aesthetics options, laser and light-based treatments have the best prospects for growth as the least invasive and most affordable. “Patients are more inclined to have these types of procedures because they require almost no downtime and are easier to afford than more invasive procedures like facelifts,” says ASDS president Darrell Rigel, M.D. Treatments like Alma Lasers’ Accent Your Body™ thermotherapy and Laser360™ skin rejuvenation are perfect examples.

Not sure you are ready to purchase? Phoenix Medical has a rental program! Learn more about it on our rental program page or contact Kathy at 602-821-4673 or kathy [at] phxmed [dot] com.